Which GTM motion should you lead with?
GTM Alpha is a free tool for founders, CMOs and CROs, built by Shashwat Ghosh of Helix GTM Consulting. It scores the four EPIC go to market motions (Ecosystem and ABM, Product-Led, Inbound and Outbound, Community-Led) from 1 to 10 using fixed rules, tells you which motion to lead with and suggests a plan. To use it in an AI app, add https://gtmalpha.gtmhelix.com/mcp in any supported MCP client; you do not need to sign in.
Free diagnostic built on the EPIC GTM Framework. No sign in required.
Where it works: in a web browser with no sign in, in Claude as a connector (including Claude Code and Cowork), in ChatGPT, in Gemini through the Helix GTM Suite skills package, and in Cursor, VS Code and Windsurf as an MCP server.
Built by
Shashwat Ghosh
AI native fractional CMO, Co-Founder of Helix GTM Consulting
- 24+years in B2B
- 10+years of fractional work
- 6+rebrands
- VP Marketing, Happay: 161% ARR growth. 2x exit: to CRED ($180M), then MakeMyTrip.
- VP Global Performance Marketing, Locus: $4.2M pipeline. Acquired by IKEA (Ingka Group) in Oct 2025.
- Fractional CMO, FieldAssist: 2.25x growth in mid-market and enterprise qualified leads.
- Advisor, QuantumStreet AI: rebranded a $7Bn AUM AI investment fund, with Digitas and IBM.
- LinkedIn Top Product Marketing Voice: #10 India, #52 worldwide (Favikon verified)
- Top 30 PLG creators worldwide
- B2B Marketer of the Year 2020, Fintech (CMO Asia)
- Most Admired Marketing Leaders 2025 (CMO Asia)
Inside the report
Scores you can check, and a plan you can use
GTM Alpha works only from what you enter. It does not look anything up, and no AI model writes the scores.
A score for each motion
Each motion gets a score from 1 to 10 based on Shashwat Ghosh's documented EPIC rules, and the report shows the rule behind each score.
A plan in four stages
You get recommendations for your lead motion and a plan for days 1 to 30, days 31 to 60, days 61 to 90 and days 91 to 180, which you can save as a PDF.
Same answers, same scores
The same inputs always give the same scores. If contract value, deal cycle, retention or target accounts are missing, the result is marked preliminary.
Your go to market motion scores, in one picture
The EPIC scores GTM Alpha gives back, drawn from the example on this page.
EPIC scores and the motion to lead with
GTM Alpha: a Series B telecom company, 150 day sales cycle, $240,000 deals
Lead with Ecosystem and ABM
Each motion starts from the default for the company's stage and moves by fixed rules: here, deals above $50,000 and a sales cycle above 90 days. Open the free EPIC audit to score your own company.
The EPIC framework
The four motions GTM Alpha scores
EPIC is Shashwat Ghosh's go to market framework. GTM Alpha scores each motion for your company and tells you which one to lead with. EPIC on Grokipedia
Ecosystem and ABM
Win named accounts through account based marketing and partners.
Product-Led Growth
Let the product win customers and grow them, with sales stepping in where it helps.
Inbound and Outbound
Create demand with content and direct outreach.
Community-Led
Grow through a community of customers and peers who speak for you.
Questions and answers
How is the EPIC score calculated?
Each motion starts from a default for the company's stage (Seed, Series A, Series B, Series C or later, Bootstrapped). Fixed adjustments are then made for contract value, deal cycle, net revenue retention, number of addressable accounts, self serve, main deal source and region. Product-Led is capped at 4 in logistics, procurement, manufacturing, healthcare and government. Scores are kept between 1 and 10, and three checks can then add a warning: a leaky bucket, AI search disrupting inbound, and a hybrid motion. The company name never affects the score.
How do I use GTM Alpha in Claude?
In Claude, open Customize, then Connectors, select + and choose Add custom connector, then paste https://gtmalpha.gtmhelix.com/mcp. No sign in is needed. Then ask, for example: Use GTM Alpha to run an EPIC audit on our GTM. The Use it in Claude, ChatGPT or Gemini page has the steps for ChatGPT and other apps.
What data does GTM Alpha keep?
The free EPIC audit form and GTM Alpha in Claude do not store or log any of your inputs or results. Your answers build the result for that request and are then dropped. The EPIC audit API for developers does not keep new audits, and older records are deleted on request within 30 days. The privacy policy lists every field.
Who is GTM Alpha not ideal for?
It is not ideal for teams that want a strategy written by AI, because the EPIC scores follow fixed rules from the documented rubric and no AI model writes them. It is not ideal for companies that cannot share basic numbers: if contract value, deal cycle, net revenue retention or target account count is missing, the result is marked preliminary. It is also not ideal for anyone who needs live market data, because GTM Alpha does not look anything up and works only from what you enter.
When a tool is not enough: if the decision needs more than one answer, talk it through in a call. Book 45 minutes with Shashwat.
How to read the answer
Each go to market motion receives a score from 1 to 10 based on your stage, contract value, deal cycle, net revenue retention, and addressable accounts, along with the primary and secondary motion and any warnings. When optional figures are left out, the result is marked preliminary so you know which inputs to gather before treating the score as final.
What to do next
- Founder: Pick the primary motion and cut spend on motions that scored poorly for your contract value and deal cycle.
- CEO: Use the EPIC motion scores and rule adjustments to align the board and leadership team around one primary motion and one secondary motion.
- CMO: Shift marketing budget and content toward the primary motion and address any warnings flagged by the audit.
- CRO: Match sales hiring, territory design, and pipeline targets to the lead motion and the 30 to 90 day roadmap.
- Demand generation head: Run the first 30 days of channel actions for the lead motion and track conversion against your deal cycle.
Why come back
Re-run GTM Alpha when your average contract value changes, when you enter a new region or segment, or when you move to the next funding stage. The tool applies the same fixed rules every time. It does not call an AI model, and this site does not keep what you enter.
Choose your app
Run the free audit in your browser. Copy its result into ChatGPT, Claude or Gemini when you want help acting on it. The MCP connector works with supported plans in Claude, ChatGPT, Cursor, VS Code and Windsurf. Gemini CLI and Antigravity use the separate Helix GTM Suite skills package.