Terms of Service

1. Definitions

• "Service" refers to GTM Alpha, a free tool that scores your go to market options and suggests a plan, and to its MCP server, API and website
• "User", "You" refers to individuals or entities using our Service
• "We", "Us", "Our" refers to Helix GTM Consulting
• "Content" refers to analysis reports, recommendations, and materials provided

2. Services Offered

2.1 What GTM Alpha is

• Free EPIC audit: EPIC framework scores with the rule behind each, recommendations and a 180 day plan
• GTM Alpha tools (MCP server): the three GTM Alpha tools for Claude and other apps
• Consulting: not sold through this website. Any consulting work with Helix GTM Consulting is agreed separately in writing

2.2 MCP Server Access

The GTM Alpha MCP server lets AI assistants use its tools through the Model Context Protocol. Usage is subject to:

• Fair use limitations (reasonable request volume)
• No automated scraping or abuse
• Attribution when sharing analysis results publicly

3. User Obligations

By using our services, you agree to:

• Provide accurate information when you use GTM Alpha
• Use services for lawful business purposes only
• Not attempt to reverse engineer, hack, or disrupt our systems
• Not resell or redistribute our analysis tools without permission
• Respect intellectual property rights

4. Intellectual Property

4.1 Our Content

Helix GTM Consulting retains all rights to:

• EPIC framework methodology
• Website content, design, and branding
• MCP server software and tools
• Analysis templates and frameworks

The GTM Alpha MCP server code is open source under the MIT licence, which governs the code.

4.2 Your Content

You retain ownership of:

• Business information you provide
• Custom analysis reports generated for you

You grant us a limited licence to use your information solely for providing services.

5. Price

The Service is provided free of charge. Paid advisory or consulting engagements with Helix GTM Consulting are governed by a separate written agreement.

6. Disclaimers

6.1 No Warranty

Services are provided "AS IS" without warranties of any kind, either express or implied, including but not limited to:

• Merchantability or fitness for a particular purpose
• Accuracy or completeness of analysis
• Uninterrupted or error free service

6.2 Your decisions

You are responsible for:

• Evaluating and implementing recommendations
• Business decisions based on our analysis
• Verifying information relevant to your specific context

7. Limitation of Liability

GTM Alpha is free. It turns what you enter into scores and a suggested plan; the decisions you make with them are yours. To the extent the law allows:

• We are not liable for any loss that comes from relying on GTM Alpha, including lost profits, revenue, data or business opportunities, or any indirect or consequential loss.
• If we are found liable for anything else related to the Service, our total liability to you is limited to USD 100 (or its equivalent in INR).

Nothing in these terms limits any liability that the law does not allow us to limit.

8. Indemnification

You agree to indemnify and hold harmless Helix GTM Consulting, its affiliates, and Shashwat Ghosh from any claims, damages, or expenses arising from:

• Your use of our services
• Your violation of these terms
• Your violation of any third party rights

9. Confidentiality

We treat your business information as confidential and will not disclose it to third parties except:

• With your consent
• As required by law
• To service providers under confidentiality obligations

10. Termination

• You may stop using our services at any time
• We may terminate or suspend access for violation of these terms
• Upon termination, you retain access to reports already delivered

11. Governing Law

These terms are governed by the laws of India. For international users:

• EU users retain their statutory rights under GDPR
• California users retain their rights under CCPA

Disputes shall be resolved through good faith negotiation, then arbitration in Bengaluru, India if necessary.

12. Changes to Terms

We may modify these terms at any time. Continued use after changes constitutes acceptance. Material changes will be posted on this page with a new date.

13. Severability

If any provision is found invalid or unenforceable, the remaining provisions continue in full force.

14. Contact

For questions about these terms:

Email: shashwat@gtmhelix.com
Website: gtmalpha.gtmhelix.com