Frequently Asked Questions
Everything you need to know about GTM Alpha
⚙ Fit and requirements
One required input: a description of your GTM challenge. Add your stage (pre-seed, seed, series A, series B, series C or bootstrapped) and industry. For a full score rather than a preliminary one, also give your average contract value in US dollars, deal cycle in days, net revenue retention in percent, number of target accounts, whether customers can sign up without sales, your main deal source (referrals, outbound, partnerships, inbound or mixed) and your primary market (India, US and EU, Middle East, APAC or global).
- Add
https://gtmalpha.gtmhelix.com/mcpto Claude as a custom connector with no sign-in. - Ask for an EPIC audit and give those details.
- Read the four motion scores from 1 to 10, the motion to lead with, and any warnings.
Teams that want an AI-written strategy: the EPIC scores follow fixed rules from the documented rubric, and no AI model writes them. Companies that cannot share basic numbers: without contract value, deal cycle, net revenue retention and target account count, the result is marked preliminary. Anyone who needs live market data: GTM Alpha looks nothing up and works only from what you enter.
🔐 Data & Privacy
Only what you type in, and most of it is not kept:
- Premium Audit form: Your name and role, company name, description, website, LinkedIn URL, challenge, stage, team size and budget, plus the optional EPIC inputs you choose to give. They build your report in that request and are not stored (the form does not ask for email)
- EPIC audit API: The inputs you send are stored with the result
- Usage Data: None collected by our pages; Netlify, our host, keeps standard request logs
- MCP: Nothing is stored or logged by our code
We do NOT collect: passwords, payment details, or tracking cookies.
Yes. The Premium Audit form stores nothing, and the records the EPIC audit API stores cannot be read back through any public endpoint. We:
- Never share your data with competitors
- Don't use your data for training AI models
- Use one service provider to run the site: Netlify, for hosting
You have full control over your data. Email shashwat@gtmhelix.com with:
- "Data Access Request" - to get a copy of your data
- "Data Correction Request" - to fix inaccurate information
- "Data Deletion Request" - to have your data erased
We respond within 30 days.
We describe what we do rather than claim compliance:
- The privacy policy lists every field the site stores and where it is kept
- The MCP server and the Premium Audit form store and log nothing
- Our pages set no cookies and load no analytics
- You can ask for a copy, a correction or deletion by email, and we act on it by hand within 30 days
See our Privacy Policy for complete details.
No. Our pages set no cookies and include no analytics or tracking scripts:
- No third-party trackers: No Google Analytics, Facebook Pixel, or ad tracking
- Fonts: Served from this site, so loading a page contacts no one else
🛠️ MCP Server & Integration
Yes. MCP Tool Calling is free, with no account or sign-in. This includes:
- gtm_consultation - GTM consultation summary using the EPIC framework
- epic_audit - EPIC framework scores
- generate_roadmap - GTM implementation roadmap
No API key required. Just connect and use!
GTM Alpha works with any MCP-compatible client:
- Claude (web, desktop and mobile) - Add https://gtmalpha.gtmhelix.com/mcp as a custom connector
- Cursor / Windsurf - Via mcp.json configuration
- VS Code - With MCP extension
- ChatGPT, Gemini, Copilot - Via the MCP endpoint (Streamable HTTP)
See our Integration Guide for setup instructions.
No. The MCP server receives only the tool name and the inputs of each call, uses them to build the reply, and keeps nothing: our code does not store or log tool inputs or results. Netlify, which hosts the site, keeps its own request logs under its policy. See the privacy policy.
💼 Services & Pricing
EPIC is Shashwat Ghosh's proprietary GTM methodology:
- E - Ecosystem & ABM (Account-Based Marketing)
- P - Product-Led Growth strategies
- I - Inbound & Outbound demand generation
- C - Community-Led sustainable growth
It's a dynamic operating system approach to go-to-market strategy.
The Premium Audit includes:
- Your EPIC scores for four motions from 1 to 10, with the rule behind each
- Recommendations for your lead motion
- A 30, 60, 90 and 180-day implementation roadmap
- A PDF download of the report
It is free while GTM Alpha is in testing, and no payment is taken.
👤 About GTM Alpha
Shashwat Ghosh, Co-Founder and Fractional CMO, Helix GTM Consulting (founded 2022, Bengaluru)
- LinkedIn Top Product Marketing Voice, #10 India and #52 worldwide (Favikon verified)
- B2B Marketer of the Year 2020, CMO Asia, Fintech category
- Most Admired Marketing Leaders 2025 (CMO Asia, World Leadership Congress)
- #14 in AI Research and Innovation on LinkedIn India (Favikon verified)
- Top 30 Product-Led Growth (PLG) worldwide
- Creator of the EPIC, IMPACT and CRAFT frameworks and the Hub-Spoke Messaging Methodology
- 24+ years in B2B, 10+ years of fractional experience
- Expertise: India, APAC, Middle East, US, UK markets
Reach us at:
- Email: shashwat@gtmhelix.com
- LinkedIn: @shashwatghosh
- Website: gtmexpert.com
We typically respond within 24-48 hours.