Questions about GTM Alpha

GTM Alpha is a free tool for founders, CMOs and CROs, built by Shashwat Ghosh of Helix GTM Consulting. It scores the four EPIC go to market motions (Ecosystem and ABM, Product-Led, Inbound and Outbound, Community-Led) from 1 to 10 using fixed rules, tells you which motion to lead with and suggests a plan. To use it in an AI app, add https://gtmalpha.gtmhelix.com/mcp in any supported MCP client; you do not need to sign in.

In Claude, only your GTM challenge is required, but you should also add your stage (pre-seed, seed, Series A, Series B, Series C or bootstrapped) and industry. The web form also asks for your name, role, company, industry, a short company description, stage, team size and budget. For a full score rather than a preliminary one, also give your average contract value in US dollars, deal cycle in days, net revenue retention in percent, number of target accounts, whether customers can sign up without sales, your main deal source (referrals, outbound, partnerships, inbound or mixed) and your primary market (India, US and EU, Middle East, APAC or global).

1. Fill in the free EPIC audit form, or add https://gtmalpha.gtmhelix.com/mcp to Claude as a custom connector (no sign in is needed) and ask for an EPIC audit.
2. Give the details listed above.
3. Read the four motion scores from 1 to 10, the motion to lead with, and any warnings.

It is not ideal for teams that want a strategy written by AI, because the EPIC scores follow fixed rules from the documented rubric and no AI model writes them. It is not ideal for companies that cannot share basic numbers: if contract value, deal cycle, net revenue retention or target account count is missing, the result is marked preliminary. It is also not ideal for anyone who needs live market data, because GTM Alpha does not look anything up and works only from what you enter.

EPIC is Shashwat Ghosh's go to market framework. It covers four motions:

• E: Ecosystem and ABM (account based marketing and partners)
• P: Product-Led Growth
• I: Inbound and Outbound demand generation
• C: Community-Led growth and advocacy

GTM Alpha scores each one from 1 to 10 for your company and tells you which one to lead with.

• Your EPIC scores from 1 to 10 for the four motions, with the rule behind each score
• Recommendations for your lead motion
• A 180 day plan in four stages: days 1 to 30, days 31 to 60, days 61 to 90 and days 91 to 180
• A PDF download of the report

It is free to use, no sign in required, and no payment is taken.

Yes. The three GTM Alpha tools are free, and you need no account, sign in or key:

• EPIC motion scores and first 30 daysEPIC scores and the motion to lead with (in your browser, the free EPIC audit form)See what it does ›
• EPIC scoresEPIC scores with the rules behind themSee what it does ›
• GTM Roadmapa 30, 60 or 90 day plan for one motionSee what it does ›

• Claude (web, desktop and mobile): add https://gtmalpha.gtmhelix.com/mcp as a custom connector
• Cursor, Windsurf and VS Code: add the same address in their connector settings
• ChatGPT: add the same address as a custom connector, on plans that allow developer mode

The Use it in Claude, ChatGPT or Gemini page has the steps for each.

No. GTM Alpha receives only the tool name and the inputs of each call, uses them to build the reply and keeps nothing you sent. Our code does not store or log tool inputs or results, though it does count each call. Netlify, which hosts the site, keeps its own request logs under its own policy. See the privacy policy for details.

Only what you type in, and most of it is not kept:

• Free EPIC audit form: your name and role, company name, description, website, LinkedIn URL, challenge, stage, team size and budget, plus the optional EPIC inputs you choose to give. They are used to build your report for that request and are not stored. The form does not ask for your email address
• EPIC audit API for developers: the inputs you send are not stored
• Usage data: our pages count visits with Google Analytics, which sets cookies only if you accept, and Ahrefs Web Analytics, which sets none; neither receives what you type. The server keeps an anonymous count of each call (see the privacy policy), and Netlify, our host, keeps standard request logs
• GTM Alpha in Claude: our code does not store or log your inputs or results

We do not collect passwords or payment details, and set no advertising cookies.

Yes. The free EPIC audit form stores nothing, and the EPIC audit API does not store what you send. We:

• Never share your data with competitors
• Do not use your data to train AI models
• Use one hosting provider: Netlify

Email shashwat@gtmhelix.com with the subject "Data Rights Request" and say whether you want a copy of your data, a correction or deletion. We respond within 30 days.

We describe what we do rather than claim compliance:

• The privacy policy lists every field the site stores and where it is kept
• The free EPIC audit form and GTM Alpha in Claude do not store or log any of your inputs or results
• Our pages load Google Analytics and Ahrefs Web Analytics to count visits; Google Analytics sets cookies only if you accept
• You can ask for a copy, a correction or deletion by email, and we act on it by hand within 30 days

See our privacy policy for full details.

Only to count visits, and only with your choice:

• Visit counts: Google Analytics sets cookies only if you select Accept in the cookie choice; Ahrefs Web Analytics sets none. Neither receives what you type. There is no Facebook Pixel or ad tracking
• Fonts: served from this site

GTM Alpha is built by Shashwat Ghosh, Co-Founder and Fractional CMO of Helix GTM Consulting (founded in 2022 in Bengaluru). He created the EPIC, IMPACT and CRAFT frameworks and the Hub-Spoke Brand Messaging Methodology. He works as an AI native fractional CMO, a one person GTM team backed by AI agents, and builds his own GTM tools with Claude Code, Codex and Antigravity. His results and recognition are listed on the About Shashwat page.

• Email: shashwat@gtmhelix.com
• LinkedIn: Shashwat Ghosh

We usually reply within 24 to 48 hours.