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Score which B2B go to market motion fits your business

For founders, CMOs and CROs. The decision: which go to market motion to lead with, and what to do in the next 180 days.

Answer the questions below. You get a score for each of the four GTM motions, recommendations for the one to lead with and a 180 day plan.

By Shashwat Ghosh, Co-Founder and Fractional CMO, Helix GTM Consulting · Last updated 5 November 2026

How do you know which GTM motion fits your B2B SaaS deal size and sales cycle?

Score your business across the four EPIC motions (Ecosystem and ABM, Product-Led, Inbound and Outbound, and Community) from 1 to 10 using your annual contract value, sales cycle length, net revenue retention, and addressable account count. The diagnostic names the highest-scoring motion to lead with and maps a Days 1 to 180 plan in the free EPIC audit.

Your answers build your report

Questions marked * are required. Answering the optional ones makes the scores more complete. Your report opens on the next page, and you can save it as a PDF.

See a sample report

Want to see a report first? Open the sample report (a real company used only as an example, with hypothetical figures), or fill in the example answers and press the button at the end.

Your answers are used only to build your report, which opens on the next page. They are not stored, logged or emailed.

What you get

This sample shows GTM Alpha's real scores for a made up Series B telecom company with a 150 day sales cycle and $240,000 deals.

Ecosystem and ABM: 10 of 10
Product-Led: 4 of 10
Inbound and Outbound: 5 of 10
Community: 6 of 10

Lead with Ecosystem and ABM, with recommendations and a plan for days 1 to 180.

See a full sample report

gtm-alpha / free EPIC audit

Your Name *

Your Role or Title *

Company Name *

Industry *

Company Description *

Primary GTM Challenge *

Business Stage *

Current Team Size *

Monthly GTM Budget *
What you spend each month on marketing, tools, outreach and sales promotion, not counting salaries. These amounts are your own budget, not our prices. This answer does not affect the EPIC scores.

Primary Focus Area (optional)

Company Website (optional)

LinkedIn URL (optional)

Average contract value per year (optional)
What your own customers pay you each year, not our price. It is used to score your EPIC motions.

How long a deal takes, from first contact to signed contract (optional)

Net revenue retention (optional)
What last year's customers pay you this year, as a share of what they paid last year. 100% means you kept all of it.

Addressable accounts in your market (optional)

Where most of your deals come from (optional)

Primary market (optional)

Can customers sign up and get value without talking to sales? (optional)

I want my GTM Alpha report, built from these answers and shown on the next page

For developers

The form sends its answers as a standard form post to the address in its action. Where a list sends a code that differs from the words you see, these are the codes:

team_size: 1 (Solo Founder), 5 (2 to 5 people), 10 (6 to 10 people), 20 (11 to 20 people), 50 (21 to 50 people), 100 (51 to 100 people), 200 (More than 100 people)
monthly_budget: 500 (Under $500), 1000 ($500 to $1,000), 5000 ($1,000 to $5,000), 10000 ($5,000 to $10,000), 25000 ($10,000 to $25,000), 50000 ($25,000 to $50,000), 100000 (Over $50,000)
acv_band: under_5k (Under $5,000), 5k_to_50k ($5,000 to $50,000), over_50k (Over $50,000)
deal_cycle_band: under_14_days (Under 14 days), 14_to_90_days (14 to 90 days), over_90_days (Over 90 days)
nrr_band: under_100 (Under 100%), 100_to_120 (100% to 120%), over_120 (Over 120%)
tam_band: under_500 (Under 500), 500_to_10000 (500 to 10,000), over_10000 (Over 10,000)
deal_source: referrals (Referrals), outbound (Outbound), partnerships (Partnerships), inbound (Inbound), mixed (Mixed, no single source)
geography: india (India), us_eu (US or Europe), middle_east (Middle East), apac (APAC outside India), global (Global or several regions)
self_serve: yes (Yes), no (No)

The JSON API and the MCP tools are described in the API docs.

When a tool is not enough: if the decision needs more than one answer, talk it through in a call. Book 45 minutes with Shashwat.

Work through the audit in your app

Pick your role in Ask about this tool and this prompt updates to match. Add your company facts in your own app. The panel helps you prepare a question, while the audit form above applies the fixed rules.

My role is not stated. Ask me for my role first. Help me prepare a GTM Alpha EPIC audit. Ask for missing company facts before scoring. Explain the lead motion, which assumptions could change it and one action I can own this week. Treat a preliminary result as a starting point, not proof.

After the audit, use the GTM Roadmap in your connected app to turn the chosen motion into a plan with owners and dates.

How to read the answer

Each consultation scores the four EPIC go to market motions (Ecosystem and ABM, Product-Led, Inbound and Outbound, and Community) from 1 to 10 based on your stage, industry, deal size, sales cycle, NRR, TAM, self-serve capability, deal source, and geography. You get a recommended lead motion and a secondary motion, any warnings, and a Days 1 to 180 plan in four stages (Days 1 to 30, Days 31 to 60, Days 61 to 90, and Days 91 to 180).

What to do next

Founder: Compare the lead EPIC motion against the runner-up on the same buyer problem and record what buyer observation would change the choice.
CEO: Ask finance to verify your supplied annual contract value and retention figures before committing budget, and agree a spending limit and stop condition for the first motion test.
CMO: Separate your supplied channel description from measured buyer acceptance before treating current channel activity as proof of motion fit.
CRO: Check your entered deal cycle and primary deal source against closed-won and closed-lost deals before changing sales coverage or quotas.
Demand generation head: Run the Days 1 to 30 steps on a dated sample of your addressable accounts and measure reach and qualified conversations before scaling into Days 31 to 180.

Why come back

Re-run the consultation when your average contract value shifts, when you move upmarket to a new buyer segment, or when your stage or geography changes. The tool applies the same fixed rules every time. It does not call an AI model, and this site does not keep what you enter.

Choose your app

Run the free audit in your browser. Copy its result into ChatGPT, Claude or Gemini when you want help acting on it. The MCP connector works with supported plans in Claude, ChatGPT, Cursor, VS Code and Windsurf. Gemini CLI and Antigravity use the separate Helix GTM Suite skills package.

Use it in Claude, ChatGPT or Gemini · How to install